This posting discusses how to track how ads are performing on your site. You will be able to see/report on ad impressions, clicks, click-through rates (CTRs) and the end success event (whether that be registrations, enrollments, etc) and be able to identify which pages/section/content types are generating the high CTRs and success events.
Tracking Advertising Effectiveness in Omniture SiteCatalyst | Web Analytics Central
広告のインプとクリック、成果をIDとともにSCで取得するテクニック
