This is a quick list of tips to help you create effective customer reviews:
1. Feature overall star ratings of the product/service and review specific features/characteristics of the product/service that the customer will be interested in. For instance, many forget to feature reviews that tell the visitor about the delivery and customer service following the purchase.
2. Don’t just try to get reviews from the average customer, but also look to get reviews from respected professionals or leaders in the industry.
3. Feature pros and cons of each product/service, but don’t limit the reviewer to only a ‘pre-set’ list of pros and cons.
4. Have the reviewer describe themselves (location, gender, their experience in the industry) so that the reader can find reviews from those who are similar to themselves. Also, have the reviewer describe how they use the product; in what environments and how often, etc.
5. Encourage the visitor to upload pictures of themselves using the product/service. This adds emotional value.
6. Encourage the visitor to write further comments about the product, how they use it and what the real benefits are of the product, etc.
7. Feature a section with “commonly asked questions” about a product or service.
